A Study on the Sustainable Use Intention of Restaurant Companies Using the Information Attributes of SNS: The Dual Process Theory

This study was conducted to define detailed factors by combining the of SNS (social network services) information attributes and dual processing process theory investigate relationship between customer satisfaction, brand attitude, sustainable use intention. An empirical analysis using data collected from 361 participants who have experience in SNSs for searching restaurant information. The major results are as follows: First, two intuitive (reliability liveliness) analytical (usefulness conciseness) a significant positive influence on satisfaction an SNS. In particular, reliability most antecedent this study. addition, current verified relationships among Based these research results, it that characteristics important eliciting attitude toward brand, intention customers. will contribute providing various practical implications establish valuable marketing strategies.